Casio’s origins are in electronics and its design culture is rooted in Japan’s post-war boom, serious for the office and almost wildly pop outside, never more so than with G-Shock. The only digital watch to have fan sites and coffee table books dedicated to it, G-Shock was initially designed by a young Casio engineer, Kikuo Ibe, to pass a simple test: survive a 10m drop, be water-resistant to 100m and last ten years on a single battery. The polyurethane case made the watch both cheap and easy to customise, resulting in Casio becoming almost as prolific a collaborator as Supreme, working with everyone from Nasa to Takashi Murakami, via special forces outfits, BAPE and Kid Cudi. The latest Mr G, the B5000, which harks back to the original 1983 design but executes in Titanium64 and Cobarion alloy and incorporates Bluetooth connectivity.
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